Spec Ad - Match
Mojo Supermarket recently launched a campaign for Match titled “Adults Wanted.” Aiming to build off of Match’s grandfathered status in the online dating game, they developed a campaign targeted at a demographic that’s not on dating apps for hookups, but for relationships. Sure, some newer apps have positioned themselves as platforms “made to be deleted,” but the legacy of the Match name makes a powerful argument to those in their 30’s and 40’s (maybe even their 50’s and 60’s?). That is, if the brand can communicate it accordingly. And this is exactly what Mojo Supermarket did with their recent campaign. I added 3 of my own tagline variations above.
Scroll down further to see the originals, and read more about the campaign here.
Original Ads
